Our story

Tucked inside Fisher’s Home Furnishings on Sag Harbor’s Main Street, Stella & Ruby is filled to the brim with fun, sophisticated and one-of-a-kind pieces for babies, children and tweens. Named after owner Gabrielle Fisher’s two daughters, the shop is stocked with hard-to-find labels from Europe with old-world charm alongside fun & functional modern pieces from popular brands, and everything in-between. On the success she’s had since opening in 2015, Gabrielle says, “Maybe it’s the quality of the clothing, or how beautiful the shop looks, always full of color and pattern, but honestly I just think like a kid! I love seeing little ones find something that makes them smile, and it’s important to let them peek around the shop, exploring and pointing to new treasures!”

“I love seeing little ones find something that makes them smile, and it’s important to let them peek around the shop, exploring and pointing to new treasures!”

– Gabrielle Fisher

Though Stella & Ruby was meant to appeal to the modern parent, bouncing around from beach days to Hamptons parties with kids in tow, it quickly became a big hit with grandparents seeking something different as well. Gabrielle’s focus on quality and durability appeals to all generations, and she expects her clothes to be handed-down and enjoyed for years to come. Stella & Ruby’s shelves are always bursting with blooming ruffles, lovely patterns and wild palettes. Gabrielle’s inspiration is drawn from the changing seasons, “with new colors and patterns emerging throughout the year, it’s always exciting to find special new things” to delight all ages of Sag Harbor shoppers.

Gabrielle grew up in Bridgehampton, on her family’s bucolic working farm. As a little girl, she loved watching crops sprout up and be harvested for sale at the family farmstand, piled high next to buckets of bouquets and stacks of homemade guacamole. Seeing customers delight at the bounty, and its perfectly overflowing displays, sparked her entrepreneurial spirit and planted the seed for this blossoming boutique.